When In Rome


The city of Rome, which is a world-renowned symbol of Italian Beauty (not unlike our products themselves), a premier destination for tourists – both international and those from within Italy herself, now has a new (store) face within its center city plaza Piazza di Spagna building 52.


Friends and family close to our brand, as well as brand partners from all around the globe gathered to help celebrate the opening of our flagship BRIC’S MILANO store! The storefront number also holds huge significance for the BRIC’S MILANO brand as well, which has been providing the world with genuine Italian leather products since 1952.


The store space, which pays homage to everything that is BRIC’S MILANO with it’s sleek, modern, and fashionable design, was built with one thing in mind – our fans. Fans who visit the store will be provided with a unique look into the BRIC’S brand, through unique featured collections that we feel represent the spirit of travel instilled into the BRIC’S brand, as well as a unique shopping experience that allows visitors to choose not only from the collections on display, but products available through multimedia shopping stations as well.


The goal was to create a hub that could be shared with our fans – both new and old, and that provided them with a unique shopping experience unlike anything else currently available within BRIC’S MILANO that also shared the history and story of the BRIC’S MILANO brand from Mario Briccola introducing us to the world in 1952 right up to opening this store in 2018, and that is something we are truly excited to share with all of you out there who will be visiting us in Rome.