Bric’s presents a new Brand: B|Y

And announces the collaboration with the designer David Dolcini

B|Y stands for Be Young. Be Bric’s. The letter B, like the claim and some stylistic details of the Brand Identity, clarifies and consolidates the link between the two brands, which embrace a wider audience.

“B|Y presents itself to the market as a new modern and cosmopolitan lifestyle brand, conceived for a fresh and positive approach to life and travel”, says Attilo Briccola, Bric’s CEO.

B|Y looks at Y Generations, the Millennials, and gives a nod to Z Generation, those who are born after 2000. Millennials, children of new technologies, eternally connected, open, receptive, careful to their look, used to live in liquid way; Generation Z consumers, hyperconnected, multimedia, autonomous and very sensible to global problems.

B|Y is a young brand, a perfect travel companion for younger people in their 20s to 40s: the first aim Erasmus experience, exploratory journeys in search of inspiration and adventure; the latter seek a successful career, but at the same time are aware of the value of time and space that they want to explore in search of experience. Both categories believe in creating connections, in traveling (online and in person), have minimal & essential tastes, and care about design and functionality.

Ulysses and Itaca: two names that bring with them all their heritage history, legend and mythology. As in an urban epic poem, the modern Ulysses, a nomadic and contemporary hero, travels to return to his Ithaca, flying over oceans by plane and facing the urban jungle on the subway.

B|Y is launched with two Collections, Ulysses and Itaca, a series of hard trolley cases in Polypropylene and a series of soft trolleys and travel items, both characterized by minimal linear shapes with stylistics and functional details.

The subway map is the main source of inspiration for Ulysses: the shells of the suitcase feature low-relief glossy graphic lines that contrast with the matt shell and are the leitmotif of the collection. Ulysses is more than a collection, it is a real project, born out of the cooperation between Bric’s and the Italian industrial designer David Dolcini. David Dolcini Studio is based in Italy and Spain, and thanks to its young and international DNA and to the synergy with BRIC’S R&D department, it designed a collection suitable for Millennials.

David Dolcini

“The possibility of approaching the theme of Travel together with a leading luggage manufacturing company like Bric’s, was extremely challenging”, says Dolcini, who wisely turned the subway map into a geometric pattern, harmoniously integrated on the suitcase shell and repeated in the inner lining: “I have tried to express my personal synthesis of the journey in the graphics of the pattern: a path that is almost never linear and always opens new roads. “The Ulises collection trolleys come in 3 sizes, cabin, medium and large, all expandable to increase their depth by 4 cm –extra volumes is always a plus after a weekend spent in shopping. The cabin trolley is available both in the expandable and in the standard version, to comply with the strictest baggage allowance regulations. The TSA approved combination lock and the hidden name tag are simply perfect when you need to check in your luggage. The cabin size, in both versions, is equipped with a double USB connector(both for USB standard and the new C-type generation) for battery packs, and an internal pocket for the Power Bank. Very important details, real lifesavers especially for those who travel long distances.


The 4 double swiveling wheels, built-in to maximize internal volume and facilitate full-load transport, and the trolley handle, are customized by Bric’s, a brand whose know now and 67-year history guarantee top quality functional and performance elements. The interior pleasantly surprises with its interesting lining, which reproduces the same graphic motif drawn on the trolleys, and its dedicated pocket containing an easily removable and washable sachet to store shoes, laundry or any special items. You can choose six different colors for your trolley: Black, Dove and Ocean Blue to satisfy the most sober tastes; Pearl Pink, Sky Blue and Mango for a fresh and current palette of colors, from pastel to lively.